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How To Choose The Perfect Background Photo For Your Landing Page

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It’s no surprise that landing pages which use a background photo convert well - visitors are drawn to attractive images and are more inclined to complete the call-to-action.

Nevertheless, if background photos aren’t used correctly, they can end up really hurting landing page conversion rates.

To help you avoid this situation, we put together a comprehensive guide that details what an effective background photo is and the best way to find one.

Use it to find the perfect background photo that will be boost your landing page’s conversions.

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How To: Score Your Next Job With A Video

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One of the biggest questions job applicants have is how to make their resume stick out to employers so they can land an interview with their dream company.

Here’s a little secret for those in the 2014 job market: your resume alone isn’t good enough anymore.

If you really want to make a strong impression, you need to do something totally different than the rest of your competition.

And what is every other person doing when they apply to the job you want? They’re spending all their time polishing up their resume, trying to make those itty bitty words pop out from that 8.5” x 11” page.

If the job you want is in high demand, you can bet it’ll be hard to distinguish yourself from every other applicant following the same traditional resume format.

It’s a sad but true reality: hiring managers will take about 5-10 seconds looking at your resume before sending it to the trash, if nothing catches their eye.

We believe your time could be better spent elsewhere, if you’re really looking to score your dream job.

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How To Optimize Your Content Across Social Media Platforms

Are you optimizing your content across different social media platforms?

Each platform carries its own unique culture and there isn’t a one-size-fits-all solution to posting content across different mediums.

If you don’t optimize your content, you’re missing out on a chance to generate traffic and leads with large and diverse audiences.

In this post, we’ll show you the best way to share your content across the most popular social networks.

Getting it right is essential to making the most out of your time and resources, and ensuring your brand leaves a deep impression on your audience.

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10 Tools For Writing Copy That Converts

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Is your landing page copy getting you the conversions you need?

For most of us, writing copy doesn’t comes naturally, but it has to be emphasized because it can make all the difference between bounce and conversion.

To help you increase your number of conversions, we put together a list of 10 free tools you can easily use to quickly improve your landing page copy.

So, even if writing brilliant copy isn’t your forte, if you can make effective use of these tools, you’ll see improvement in your copywriting and consequently a boost in your conversion rates.

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Split Test: Can Removing A Form Field Increase Your Conversion Rates?

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Can removing a form field from your signup pages increase your conversion rates?

Even though the existence of name and email address form fields on every signup page is widely accepted and not given too much thought, we were curious to know if a name field was always necessary for capturing leads.

We wondered if we omitted a name field on certain pages, could we reduce the friction for converting and actually raise conversion rates?

To answer to this question, we ran a split test to see whether or not a signup page with 1 form field performed better than a page with 2 form fields.

Have a look at what we found in our results below…

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Split Test: Do You Need A Graphic On Your Landing Page?

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How important is it to have a graphic on your landing page?

The answer seems obvious - graphics help capture the attention of your visitors and boost conversion rates, right?

Here at Kajabi, we take nothing for granted, so we wanted to see if there were times when this didn’t hold true.

We ended up running a split test to see whether or not a landing page with a simple graphic would make a difference in conversion rates.

The answer may surprise you…

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[Kajabi Chalk Talk] Episode #20: Winter Is Coming

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As summer comes to a close and fall begins, it’s time for you to “brace your business,” because “winter is coming.” ;-)

…some of you might not catch the “Game of Thrones” (one of my favorite TV shows) reference, so let me explain: 

In “Game of Thrones,” winter is a rare period of death and decay that only comes around every ten years.  That got me thinking…

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8 Principles Of Every High Converting Landing Page

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Your landing page is missing something - that is, if it lacks one of the 8 principles of every high-converting landing page.

Here at Kajabi, we know there’s always room for improvement when it comes to optimizing your landing page.

We’re testing new designs all the time and are often surprised how well we do when we go against conventional marketing wisdom.

So, based on our own results, we put together a checklist of 8 guidelines every high-converting landing page needs to follow.

You can quickly and easily implement these strategies to boost your page’s performance.

Let’s get started…

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Split Test: Should You Use A Photo For Your Background?

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A customer of ours recently asked if they should use a photo background on their Megaphone page rather than a blank background, to maximize conversions.

Unknowingly, they had set off a fiery but healthy (we promise) dispute in our office :-)

See, most of us felt strongly that a photo background was the best choice. However, one dissenting voice said they had seen evidence before that showed blank backgrounds to work better.

We wanted to settle this, so we decided to run a simple split test to see how a photo background would perform against a blank background…

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