For the past week we've run a very simple test on our sales page, http://www.kajabiapp.com. The test centered exlusively on the green "Call to Action" button.

The test did not involve changing the style or color of the button; instead, the only variable that changed was the language used on the button.

Here are the results:

The results revealed that the button with the text, "Get started today!" outperformed the original button, "See Plans & Pricing" by over 250%. Our team was surprised that one button clearly dominated the others. We expected a negligible change in the conversion rate between the buttons.

Anyways, we thought you would enjoy learning about this test. Perhaps you can try this test yourself to see if you experience the same result.

Best of luck, and we look forward to releasing some more amazing Kajabi features and tools in 2011!