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How A Smart Launch Rocketed This Membership Platform - with Kenny Rueter & Travis Rosser

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How did Kajabi go from $0 to $1 million in 5 months?

Kenny and Travis did it by laying out a marketing strategy that involved clever networking and customer development before they launched.

Watch this interview by Mixergy's Andrew Warner to learn the story of how they hit it out of the park after multiple entrepreneurial attempts.

Click here to download:
Kajabi-Mixergy-Interview-Transcript.pdf (158 KB)
(download)

9 Comments

May 27, 2011
Will Franco aka Flywheel said...
What software did you use to do the interview? Skype recording????
May 27, 2011
Will Franco aka Flywheel said...
I ask because the picture is very clear. Thanks.
Jun 02, 2011
Will Franco aka Flywheel said...
What is the good word guys?
Jun 11, 2011
Andrew Warner said...
Will, I used this: Skype to connect, Ecamm Call Recorder to record (it's phenomenal), and ScreenFlow to edit (also an incredible, but simple tool). Then, as you see above, I use Wistia to host my videos.
Jun 12, 2011
Will Franco aka Flywheel said...
Thanks so much for responding Andrew... I actually found your course (which is excellent btw).

http://unbouncepages.com/how-to-interview/

Jun 13, 2011
Andrew Warner said...
Thanks Will. Doing that course helped me think through my process and improve my own interviews. I wish I'd done it sooner.
Jun 13, 2011
Will Franco aka Flywheel said...
Well... studying it sure did compress the learning curve for me. I am also in awe of how much time and care you put into helping everyone out in the members area (comments section). Plus, in replying to my comments in this thread.

Keep shining Andrew. The world needs more people like you!

Jun 15, 2011
Kajabi Steve said...
Agreed! Thanks Andrew for an awesome interview with Kenny and Travis. :)
Jun 19, 2011
Timothy Johnson said...
Wow, direct response funnels, squeeze pages, membership continuity programs AND ruby on rails? I want to work with you guys desperately. We have a small team of Rails developers in Virginia, so let us know if you guys need help growing the platform.

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About Kajabi

Kajabi is a push-button marketing platform that enables you to elegantly launch products, manage a membership site and much more.

The Kajabi team is located in Southern California's Old Town Tustin. You can find us frequenting the local coffee shop, Quinn's Old Town Grill, and playing arcade-basketball at our offices. Feel free to stop by if you want to get schooled.