You might know John Gallagher from Jeff Walker's "Foodstamps to Six Figures" case study, in which John explains the success he's had using Product Launch Formula to grow his herbal education business.

What you might not know is that behind the scenes, John uses Kajabi as the software to power his product launches and landing pages. Learn John's product creation process below:

What You'll Learn:
How Did You Decide On Your Niche? (3:05)
How Did You Focus On Your Strengths? (7:29)
How Did You Research Keywords? (10:26)
"Focus On Creating Content!" (18:50)
Where Did You Find Your Content? (19:41)
John's Lead Generation Process (20:37)
"My Whole Business Model Has Shifted Since Kajabi..." (23:06)
How John Built His List (24:05)
How John Created His First Product (26:35)
"Make A Video Course For Your First Product!" (29:50)
"Focus On Digital Content!" (32:59)
"It's Easy To Create Video!" (34:07)
Quick Product Creation Process (Example) (36:13)
How John Created His Latest Product (40:53)
"I Refuse To Think About Competition" (46:15)
"I Gave Away My Best Stuff" (56:10)
"Everyone Works Differently" (57:14)
"I Have A Formula, And I Just Keep Repeating It"1 (1:00:37)
How Do You Stay Motivated? (1:07:10)
Passion VS Trends VS Intuition (1:13:02)
What Would You Say To Someone Just Starting Off? (1:18:13)
"You Can Always Update It Later" (1:23:20)
"I Have To Have It Easy To Do What I Do" (1:25:17)