A DEAD-SIMPLE CHANGE THAT INCREASED OUR CONVERSION RATE BY OVER 250%

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(this test ran in 2011) For the past week we’ve run a very simple test on our sales page, http://www.kajabiapp.com. The test centered exlusively on the green “Call to Action” button.

The test did not involve changing the style or color of the button; instead, the only variable that changed was the language used on the button.

The results revealed that the button with the text, “Get started today!” outperformed the original button, “See Plans & Pricing” by over 250%. Our team was surprised that one button clearly dominated the others. We expected a negligible change in the conversion rate between the buttons.