Top Gun Interview: Will Hamilton (Fuzzy Yellow Balls)
How does an online tennis instructor go from $33K to $450K in only 16 months?
Will Hamilton, the co-founder of Fuzzy Yellow Balls, did just that with product launches and - of course, a nifty little platform called Kajabi.
Here's the story of what can happen with smart marketing, the right tools, and a little bit of tenacity (as Will calls it, "putting the blinders on"). Press the play button to watch:
What You'll Learn:
Why nobody cares about your mistakes (4:40)
How to get nobody to mind if you sell them your product (11:53)
How a mistake brought a list from 20 signups a day to 200 signups a day (16:06)
You're not required to sell hard when you... (20:22)
What to do when you have a marketing problem (23:40)
Product launch success without the training... (28:16)
The one thing you must get right (29:40)
$33K, to $65K, to $105K, $170K, to $450K with launches in only 16 months (29:50)
How to overcome objections (35:30)
Reverse engineering a product launch (41:09)
Your best marketing is... (41:58)
Tools you need (45:11)
The main page elements you want in your launch (46:30)
Moral of the story: you must always... (46:57)
The necessary product launch mindset (51:05)

