It’s a word YouTube Content Creators have become all too familiar with over the last year.
To put it simply, it’s YouTube’s ever-changing policies and guidelines for “policing” their platform.
Are you using Facebook ads to sell more of your online courses or coaching?
It’s an awesome option for those who’ve already generated sales with their courses and are looking to bring in new customers and scale.
But maybe you’re wondering what tweaks you could make to improve your ads performance?
Imagine you’re in a pickle. Not a literal aged cucumber, but one of those “financial pickles” even the greatest of entrepreneurs go through every now and then.
Maybe it’s a looming tax bill, unexpected medical expenses, or a daughter who so thoughtfully just crashed the new (and only) family car a day before you had a chance to get the insurance all set up.
Long story short…
"With great power comes great responsibility.” - Uncle Ben, Spiderman
If you sell anything online than you’ve most likely heard of the concept of “pipelines” and how crucial they are to building your digital business.
Some call them funnels, flows, or customer journeys, among many other things. But at Kajabi we like to refer to them as Pipelines because just like a pipe carries items efficiently and effectively to a well thought out destination, so too does a Kajabi Marketing Pipeline.
But not all “pipelines” are created equal.
Offline or online...it’s all the same.
In a constantly changing digital marketing landscape, it’s reassuring to know that there’s at least one thing which stands the test of time and will never ever change.
And this “thing” is not only desperately desired by your customers, but it’s also something which only you can give them. For those of us who sell our knowledge online, the success of our business can rise or fall upon this ever so important ingredient.