February might bring on the chill, but you can always stay in and enjoy another Fireside Chat!
Today we’ve got Jared, Kajabi’s VP of Customer Experience, chatting with Jay around a cozy laptop. Jared is laser-focused on how Kajabi’s customers feel when using the platform, and today he shares what Kajabi is doing to offer a customer experience that users can’t find anywhere else.
Whether you’re aiming to make referrals as a Kajabi Partner, or you’re curious about what makes Kajabi so different from other platforms, Jared’s perspective is one you can’t afford to miss.
Here's what you’ll learn:
- Why relationships are so crucial to the success of your offer (2:10)
- How Kajabi approaches building relationships with our customers (3:11)
- What does the beginning of the Kajabi customer experience look like? (3:46)
- Planned improvements to the Kajabi customer experience (4:50)
Why are relationships so crucial to the success of your product?
Is it feeling warm and toasty in here? It must be time for another Fireside Chat!
Recently, Jay sat down with Jeremy, our newly minted Chief Product Officer, to discuss all things Product and how the game-changing "Jobs to be Done" framework has impacted the way Kajabi approaches solving problems for our customers.
How can adopting a "Jobs to be Done" mindset improve your approach as a product creator and/or a Kajabi Partner? Tune in to find out...
Here's what they cover:
- How does Kajabi figure out what customers want and need? (2:09)
- The "Four Forces" that drive consumer behavior (3:00)
- How a "Job Story" (instead of a "Customer Avatar") helps you build better products (6:04)
- What is the job that Kajabi solves for customers? (10:01)
- How can our Kajabi partners use JTBD thinking when making referrals? (14:26)
What is "Jobs to be Done," and how does it help Kajabi figure out what customers want and need?
During the live Kajabi Pages launch event, we tried to answer as many of your questions as we could. (If you missed it, check out the replay here!) There were a ton of amazing questions and we wanted to make sure and address all of them.
So, here’s a list of the other questions you asked that we didn’t get a chance to answer on the Kajabi Pages launch event.
A few weeks ago, we hosted a small group of #KajabiHeroes at Kajabi HQ to show them an exclusive demo of our new Kajabi Pages.
When we asked them which feature stood out the most, we got responses like this:
“Animations - just little details like that... it just looks so much more professional, and it's literally clicking a button, so I don't have to do anything or code anything.” - Jamie Dana
And some surprising revelations, like this:
“There's one part of my business where we're actually still on Wordpress, and one of the big things that keeps us over there is animation. Creating the dynamic page… so that, what I just saw? That's the deal." - Ryan Kingslien
Whenever you're selling something online; whether it's your product or a referral you're making as a Kajabi Partner, you're going to inevitably encounter this objection:
“The price is too high!”
Now, the first time you hear this, it might throw you for a loop. You might even feel tempted to lower your price or offer a discount in response.
But the fact is, it doesn't matter what your price is.
Price objections will always happen.