Kajabi Blog

10 Unconventional Online Course Ideas in High Demand Right Now

Scroll down your Facebook feed, and you’ll most likely see friends experimenting with some new hobby or project you might’ve never expected. They’re baking artisan breads, building tool sheds, playing with watercolors. Who knew your network was full of eccentric characters? 

It turns out being stuck at home brought out the creatives in many of us. On one hand, we’re figuring out how to be more self-sufficient out of necessity. On the other hand, we’ve become more curious about topics outside of our typical realm. Is it any wonder we’re experiencing an online learning boom?

Even before the pandemic, industry analysts had predicted the e-learning market to exceed $300 billion by 2025, pointing to course diversification as a competitive advantage. Now the market is even more hungry for online courses that are off the beaten path. 

Read More
Demystifying Email Deliverability

An insider’s tour of Kajabi email from draft to final destination

If you’re struggling with high bounce rates, unresponsive lists, and other email deliverability problems, you might be desperate for answers. The tech jargon coming up on your Google search isn’t helping. And the answer you hear most often might be, “It’s complicated. It depends.”

It’s true. Deliverability and IP reputation can change from day to day or even hour to hour—even when sending emails to the same list on the same platform. There’s no silver bullet to “fix” overall deliverability because Email Service Providers (aka ESPs like Gmail and Outlook) are constantly changing the rules for what gets delivered and what skips the inbox.

Even your niche itself, along with your products or services, could affect your email marketing deliverability.

What happens in Kajabi Email after you click “send right now” or schedule a specific send time?

Read More
Live Vs. Pre-Recorded Webinars: Pros, Cons, and Case Studies (Updated for 2020)

Right now, we’re all adjusting to having more remote meetings, watching broadcasts instead of attending live events, and spending a little more time on camera than normal.

Now, many entrepreneurs are thinking, “Hey, this video thing isn’t as bad as I thought… maybe I can do this more for my business?”

We’ve talked about webinars here on the Kajabi blog before, but we know that many of you are interested in diving deeper (especially now). If your goal is to connect with your fans, get more leads, and grow your business, webinars can help.

Read More
What Are Trigger Words? 50 Examples to Increase Conversions in 2020

 

If you aren’t using trigger words in your headlines, calls to action, and other marketing copy, you should start now. Trigger words can dramatically improve your conversion rates in your online business and boost sales.

Think of your digital products as any other merchandise on a store shelf. You need to give customers a reason to pick it up, turn it over, imagine themselves using it, and carry it to the checkout counter. Trigger words are your vehicle for selling digital products. They encourage consumers to select your products, head to the checkout page, and plunk down their hard-earned cash.

In this article, we define trigger words, explain how they work, and provide you with 50 powerful words you can start using in your copy today.

What Is a Trigger Word? 

Read More
Mental Health Insights Every Entrepreneur Needs Right now

Strategies to release worry, build connections, and cultivate mental grit

With so much advice floating around, most entrepreneurs know what they should be doing. And yet, when it’s time to sit down and execute, you feel stuck.

This was true before social distancing, but it’s increasingly true now.

You might have already mastered the work-from-home fundamentals: keep a routine, dress for work, dedicate a space, etc. 

Read More