How To Increase Customer Engagement & Retention Using The Kajabi Mobile App
Our Kajabi app is a game-changer for all business owners who want to improve customer engagement.
Our mission is to empower entrepreneurs, experts, and influencers who are serious about their business and want to succeed online. One of our main jobs at Kajabi is to listen to our users and their customers. We take that feedback and build the necessary tools to help our users increase their impact, and subsequently create a positive customer experience.
That’s why today, we want to talk about how to keep your customers engaged and continuously coming back to your Kajabi ecosystem by leveraging the mobile app.
Retention and Engagement
Retention and engagement are vital to the health of any online business, so as an entrepreneur, expert, or influencer, you need to be thinking about them. If you aren’t familiar with these concepts, then now is a good time to start as ever.
You'll find many ways to define retention, but here we'll define it as how often users come back to your product. Are they coming back daily, weekly, monthly or some other time frame. Engagement, on the other hand, is about the breadth of retention. Meaning, when they come back to your product, how are they interacting with it? How many lessons have they consumed? How much time are they spending? Sites like Facebook have high retention and high engagement. Users come back often and they take a lot of different actions.
It’s no surprise, then, that the most engaged users make up your best customers. They’re the ones who will keep paying you for your products. And keeping them happy is the hallmark of a healthy business: it's generally easier and more cost-efficient to keep an existing customer than to acquire a new one.
Let’s look at a real-life example. Why do thousands of people line up outside an Apple store, waiting anxiously to purchase their new iPhone model? It isn’t because they heard about Apple and thought they’d give it a try. It’s because they purchased just one of their products, and now they’re hooked.
Let's look at Netflix, a subscription-based streaming service, as another example. If a Netflix customer is logging on daily and binging a few episodes at a time, it's probably fair to say that the customer is enjoying the service and will keep paying Netflix for a while. Contrast to someone who rarely logs onto Netflix. It's not very likely they'll keep their subscription for long.
It's the same with your digital product, whether you sell an online course, a subscription-based product, or whatever. When a customer purchases one of your products, and you delivered on what you promised, you have gained a customer that trusts your services. It's our job to keep that customer engaged and coming back for more.
Now there are many ways to do that, but let's talk about how the mobile app is designed to increase retention and engagement, and how you can use it to grow more loyal customers.
Increase Retention With Push Notifications
One of the many awesome features of the Kajabi mobile app is our push notifications which let you instantly alert any of your users on the mobile app.
Let’s say you want to drop a new piece of valuable content to your customers. Or maybe you have an announcement about a new online event that's coming up. Instead of hoping your customer finds your email that can be swallowed up quickly with all of the other emails in their inbox, you can now send a friendly notification — as easy as sending a text message — right to their phone.
Let's face it, everyone is glued to their phone these days. By having a direct link to the device your customers are on the majority of the time, in a way that feels much more personal, you can ensure that your brand and product stays top of mind.
“A great mobile push notification is three things: timely, personal and actionable.” – Noah Weiss, Slack.
Boost Engagement With Community
Community engagement via mobile is quickly outpacing desktop. That’s why we added a better community outreach within the Kajabi Mobile App.
When a comment is replied to, or when you or one of your customers directly messages another individual (e.g., @johndoe), then that person will receive a friendly push notification. Just imagine, with a simple reply back, you can drive retention.
But it's more than that. It's keeping an entire community in the palms of your customers' hands, so they're never far away from connecting with like-minded people. They're fostering relationships with you and each other, chatting about the topics they are passionate about, and getting help when they need it.
Best of all, your community won't get bogged down by all the distractions a social media platform such as Facebook presents. Community outreach gives your customers an inclusive feeling— knowing they’ll never feel alone or stuck in their business.
What Does This Mean For Your Customers?
The reality is that people look at their phones while they wait at a restaurant, or when they’re picking up their kids, or sitting at an airport. Rather than have your customers be pulled to the multiple social networking apps, they can now continue progressing through your content.
“The mobile app is the next step in your business. When you’re serious about your business, you know you need to be where your customers are at, and that’s in their pockets.” ~ Kenny Rueter, CEO of Kajabi
How To Get Your Customers To Download The App
We highly recommend getting all of your customers to download the Kajabi mobile app so they may be able to take full advantage of your content, no matter the time of day or location.
If you are a current Kajabi customer, we've provided swipe copy and banners to help you get your app. Learn more here.
Why should your customers download the Kajabi mobile app?
- It’s 100% free to download and use. No payment required, and no future payments required to “open up” different areas of the app. Plus, we don’t run ads on the mobile app.
- It increases their access to your content. Sometimes after a long day, it’s hard for your customers to sit down and get in the mind space to consume your content. It’s not on you, it’s because many customers begin to “turn it off” and relax in the evening. Now they can engage with your content any time of day!
- The app saves lesson progress across all devices, so they can pick up where they left off without getting stuck or lost.
- Your customers can instantly connect with other like-minded people in their community. They can reply instantly, engage with other people, ask questions, build relationships — all from the device they’re linked to most.
What To Do Next?
Your customers will love having your content while on-the-go. The Kajabi app is 100% free and can be downloaded for both iOS and Android. If you haven’t already downloaded the app, then head over here to get started!