Kajabi Blog

Fireside Chat: The Quest to Build Better Products by Understanding the "Job to be Done"


Is it feeling warm and toasty in here? It must be time for another Fireside Chat!


Recently, Jay sat down with Jeremy, our newly minted Chief Product Officer, to discuss all things Product and how the game-changing "Jobs to be Done" framework has impacted the way Kajabi approaches solving problems for our customers.

How can adopting a "Jobs to be Done" mindset improve your approach as a product creator and/or a Kajabi Partner? Tune in to find out... 

Here's what they cover: 

  • How does Kajabi figure out what customers want and need? (2:09)
  • The "Four Forces" that drive consumer behavior (3:00)
  • How a "Job Story" (instead of a "Customer Avatar") helps you build better products (6:04) 
  • What is the job that Kajabi solves for customers? (10:01)
  • How can our Kajabi partners use JTBD thinking when making referrals? (14:26)

What is "Jobs to be Done," and how does it help Kajabi figure out what customers want and need? 

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Your Kajabi Pages Questions, Answered

During the live Kajabi Pages launch event, we tried to answer as many of your questions as we could. (If you missed it, check out the replay here!) There were a ton of amazing questions and we wanted to make sure and address all of them. 

So, here’s a list of the other questions you asked that we didn’t get a chance to answer on the Kajabi Pages launch event.


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How it Works: Blazing Fast Animation Inside Kajabi Pages

A few weeks ago, we hosted a small group of #KajabiHeroes at Kajabi HQ to show them an exclusive demo of our new Kajabi Pages.  

When we asked them which feature stood out the most, we got responses like this:

“Animations - just little details like that... it just looks so much more professional, and it's literally clicking a button, so I don't have to do anything or code anything.” - Jamie Dana

And some surprising revelations, like this:

“There's one part of my business where we're actually still on Wordpress, and one of the big things that keeps us over there is animation. Creating the dynamic page… so that, what I just saw? That's the deal." - Ryan Kingslien

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Fireside Chat: All About Pricing

 


Whenever you're selling something online; whether it's your product or a referral you're making as a Kajabi Partner, you're going to inevitably encounter this objection:

“The price is too high!”

Now, the first time you hear this, it might throw you for a loop. You might even feel tempted to lower your price or offer a discount in response.

But the fact is, it doesn't matter what your price is. 

Price objections will always happen. 

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Let's Talk: The "Why" Behind Kajabi Pages


In this ongoing series, we sit down with leaders in the different departments here at Kajabi and talk about what they do, what they’re working on, and discuss upcoming new features.


In our latest episode of Let's Talk!, Jeremy (our VP of Product) and Court (our VP of User Experience) talk about the in-depth thought process that led to our complete rebuild of Kajabi pages. 

This segment was filmed as part of our live launch event. Click here to watch the full replay.

Here's what they cover: 

  • What is the purpose behind Kajabi Pages? (1:20)
  • Asking the question: "What is going to make our customers more successful?" (2:10)
  • What truly matters on a landing page (3:28)
  • What the other page builders get wrong (4:24)
  • Why we avoided the "drag-and-drop" style editor (6:44)
  • Code vs. No Code (7:32)
  • Use Case #1: Content-Forward (8:12)
  • Use Case #2: Design-Forward (9:10)
  • Use Case #3: Development with no compromises (9:19)
  • What are we going to upgrade next? (10:52)

"What is the purpose behind a page?"

As we went back to the drawing board, we started with this central question. 

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