Imagine two courses on creating a lifestyle based business.
The first course is called: How to Outsource your Business: A Step-by-step Guide. The course contains 3 straightforward powerpoint videos. The first video is called 'Finding a Product', the second video is called 'Hiring a Virtual Assistant', and the third video is called 'Lowering Your Expenses'. This course sells for $47, and once you buy it, you don’t hear from the course creator ever again.
The second course is called: How to Live the 4 Hr Work Week; Move to Paradise, Change the World and Make Money Online! This course has the same 3 videos as the first course with different “sexier” titles but also includes transcripts and audio recordings of the videos as well. Unlike in the first course, each video is structured and has an exercise for the student to do before going to the next video. Additionally, this course comes with an unadvertised bonus; a report on how to find cheap products in China and import them. But that’s not all—when you sign up, you got a welcome video from the course creator telling you that he has also added a Q&A call where you can ask him any questions you have about the course and a Facebook group where you can talk to other students and get advice. Two weeks after buying the course, you get an email from the course creator’s assistant asking how you’re enjoying the course and if you need any help completing the most recent module you didn’t finish. This course sells for $97.
With 1.5 billion daily users whom you can friend and add to your audience for free, it’s no wonder that Facebook has become a modern gold rush for online course creators and marketers.
If you're curious as to how you can use Facebook to build your audience, grow your authority and sell more courses, you are in the right place!
In this article, we’ll look at why you should be using Facebook to sell your Kajabi course, as you learn 5 different ways to market your course on Facebook.
Have you ever seen a video course that blew you away?
It didn’t just have great information; it also looked like a real Hollywood production with video clips, music, even graphics.
You might think you need to spend up to $10,000 per video to get professional looking videos like this with graphics, images, and professionally shot video of things like overhead shots of Los Angeles.
If you’ve ever been browsing on Amazon or some other e-commerce site and added something to your cart but never actually made the purchase, you undoubtedly have seen an “abandon cart sequence” in action.
While we’d love to think that when our prospects are on our site, purchasing our product is the only thing on their mind, but most of the time that couldn’t be further from the truth. Sure they’re there, but in our day of digital distractions, there’s no telling what other windows are open flashing for their attention.
As we more clearly understand this reality, the more effectively we can deal with it. What else can we do to improve our conversions with prospects who have gotten all the way to the 1-yard line but didn’t complete the purchase? That’s what we’re diving into today.
The Importance Of Following Up
As online entrepreneurs and digital marketers, we know the importance of leveraging paid advertising to generate leads, customers, and loyal fans. When done right it’s one of the fastest ways to start and scale your online business.
The good news? Paid advertising has been proven to work extremely well whether you sell online courses, coaching, digital products, access to membership sites, or just about anything else you can think of. It’s the holy grail for turning your unique ideas into an informational product empire.
The bad news? Ad costs have and will continue to rise. It’s how works. And while that does actually sound like “bad news” to many, for those of us who know how to optimize our ads in the right way, it’ll force many of your competitors out and leave more room for people like you.
Building Your Ads On A Solid Foundation