Whether you’re a seasoned Knowledge Commerce entrepreneur who’s been selling online courses since AOL was a thing, or you’re brand new and still putting the final touches on your first digital product, one thing is undoubtedly true...
And in the online space where others are constantly clamoring for the attention of the very same prospects, marketing matters a whole lot.
Imagine spending hours, days even, on creating an incredible blog post, sales letter, or email series just to have absolutely no one read it. And imagine traffic isn’t even the problem!
Your analytics show you that people are coming to the page, but leaving almost as soon as they show up. How would that make you feel? Most likely fairly frustrated or like your time was wasted, right?
Well in the world of digital marketing this happens far too often. And the majority of the time it has less to do with the actual quality of the content, and everything to do with how it looks and reads. We call this readability and just a few tweaks can make an immediate impact.
What Exactly Is Readability?
We all know that getting things done is the real “secret” to the success of any online or offline business. And as the entrepreneur and the one mainly responsible for driving the results of the business, it’s even more true for you.
Yet as they say, what’s common knowledge isn’t always common practice.
It’s been proven time and again that with the rise of technology, so too has come the rise of digital distractions, assaulted attention spans, and people unable to focus.
Overcoming Information Overload
Those who succeed as online business owners -- especially those infopreneurs who create incredible businesses around their knowledge and passions -- all know how to do one thing extremely well.
They know how to turn attention (marketing) into customers or clients.
And the most effective, efficient, and predictable way we’ve seen thousands of others do this is through the use of what many know as “online funnels”.
As online marketers and digital entrepreneurs, you know the importance and power of using video in your marketing. Not only do videos typically have higher conversion rates because they’re more entertaining than standard text, but they can also be much faster to make.
From Facebook and Instagram to email marketing and product launches, all online business owners should be leveraging video sales letters to communicate clearly and sell more.
In today’s article, we’re going to provide you with an easy to follow, 7-step outline to quickly scripting your marketing videos.